Build a business where people want to join, grow and do their best work.
High-performing teams rarely happen by accident.
We work with bootstrapped to Series B founders to put the right people foundations in place, strengthen managers and leaders, and support the people decisions that shape growth — before issues become expensive, disruptive, and hard to unpick.
Not a lawyer. Not reactive HR. A practical partner who helps you make the right calls early.
Our Services
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Putting the basics in place, to build from a solid base
Getting the people fundamentals right early makes growth easier, reduces risk, and helps create a more stable working environment for everyone.
We help businesses put the essential building blocks in place — from contracts, handbooks and policies to role clarity, onboarding, people processes, and good practice that supports the business as it grows.
This is about creating clear expectations, fair and consistent ways of working, and a stronger foundation for managers and teams.
This might include:
employment contracts and handbooks
core HR policies and people processes
onboarding and probation processes
role clarity and responsibilities
performance expectations and review approaches
practical advice on compliance and reducing risk
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Hire the right people at the right time. Set them up to succeed
Building a team is about more than filling roles. It’s about making good hiring decisions, defining what success looks like, and creating the conditions for people to contribute well.
We support founders and leaders to think through team structure, role design, recruitment, and onboarding so that new hires are the right fit for the business and can get up to speed effectively.
This helps avoid costly hiring mistakes, confusion around responsibilities, and underperformance caused by unclear expectations.
This might include:
support with role design and job descriptions
advice on recruitment and selection
interview planning and hiring processes
onboarding design and early-stage support
clarifying responsibilities and team structure
helping new managers or teams settle in well
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Create the structure for good performance and address issues early when things go off track
Good performance management is not just about dealing with problems. At its best, it helps people understand what is expected, play to their strengths, get useful feedback, and stay aligned with the needs of the business.
We help businesses put practical performance structures in place that support clarity, accountability, development, and stronger conversations between managers and team members. That might mean reviewing how expectations are set, improving feedback and check-in rhythms, or building a process that feels useful rather than overly corporate.
We also support founders and managers when performance concerns arise. Whether someone is struggling to meet expectations, accountability has slipped, or a more formal process is needed, we help leaders address issues early, fairly, and with confidence.
The aim is to create a stronger performance culture overall — one where people know what good looks like, managers are equipped to lead well, and issues are handled before they become bigger problems.
This might include:
designing or improving performance management processes
setting clearer expectations and measures of success
manager guidance on feedback and performance conversations
regular check-in, review, and appraisal structures
aligning individual performance with business goals
support with underperformance and accountability issues
handling difficult performance conversations
practical guidance on documentation, next steps, and risk reduction
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Developing capability, building succession, and giving your best people a reason to stay
Strong businesses need people who can grow with them.
We help businesses develop managers, strengthen leadership capability, and support individuals to perform and progress well. This might involve coaching, manager development, feedback skills, career development, or thinking about succession and future capability.
Done well, development helps retain good people, improve confidence and performance, and build a healthier culture of learning and accountability.
This might include:
leadership and management development
coaching for managers and individuals
support with feedback and performance conversations
development planning and career growth
thinking about succession and future capability
helping leaders build confidence and effectiveness
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Build the habits that make culture real, not just a value on a wall
Culture is shaped by what people experience every day — how they are managed, how decisions are made, how teams communicate, and what behaviours are encouraged or tolerated.
We work with businesses to create healthier, clearer ways of working that support engagement, collaboration, trust, and performance.
This might involve reviewing communication, management practices, team habits, expectations, or employee experience, and helping leaders create a workplace where people can do their best work.
This might include:
clarifying values and behaviours
improving communication and team effectiveness
supporting hybrid or flexible working approaches
strengthening employee engagement
building healthier management habits
creating clearer expectations and accountability
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Exits and hard calls — done with clarity, care, and no nasty surprises
At times, businesses need to make difficult people decisions — whether that’s managing a resignation, redundancy, dismissal, or another sensitive employee matter.
These situations can feel high stakes, especially for smaller businesses without in-house People support. We help leaders navigate them carefully, fairly, and with the right balance of compassion, business sense, and legal awareness.
Handled well, difficult decisions reduce risk, preserve trust, and avoid unnecessary fallout for the wider team.
This might include:
advice on resignations and exit processes
redundancy planning and support
dismissals and performance-related exits
settlement discussions
support with documentation and communication
managing sensitive situations with care and clarity
Why work with a people partner?
In seed to Series B businesses, people challenges can quickly become expensive distractions.
People issues can feel complicated, distracting, and high stakes. We help you cut through the noise and focus on clear, practical decisions that support your business.
Here’s how we make a difference.
One poor hire (or performer) in a 10-person company affects more than 10% of the business, if they are in a key role it’s likely to feel higher.
How we help:
Clearer role design, better hiring, stronger onboarding and people management
Replacing an employee can cost 50% to 200% of salary
Hence, you want to hire the right person at the right time and ensure that they remain engaged and productive.
How we help:
Effective performance management, clearer expectations, role clarity, good hiring practices, positive engagement.
Managers drive 70% of team engagement
This means if your managers aren’t competent, confident and engaged most of your team won’t be either.
How we help:
Practical support for better management, feedback, and accountability via thought partnership, training & coaching.
Only 31% of US employees reported being engaged in the work in 2025
That means most employees are not bringing their full energy, commitment, or focus to work, which can affect productivity, team morale, customer experience, and culture.
How we help:
Healthier ways of working, clearer communication, stronger day-to-day leadership, and the growth and development support people need to stay engaged and perform well.
A truly embedded partner
Not a report. Not a template. Not a voice at the end of the phone. Support that is close to the conversations and decisions that matter.
What sets Promovere People apart
More than HR support.
Practical, experience and embedded partnership for growing businesses.
Commercially minded and human
Advice that balances business needs with a fair, grounded approach to people.
Practical, not performative
No off-the-shelf frameworks or corporate jargon. Just thoughtful, usable support that helps your business run better.
Proactive as well as reactive
Helping you deal with tricky issues when they occur, building stronger foundations so fewer issues arise in the first place.
What our clients say
(Don’t just take it from us!)
We want to be part of your business, building relationships allowing us to support you and your business in the long-term.
Karen was great to work with.
She’s responsive, clear, doesn’t overcomplicate things, made sure we handbled everything the right way. Her advise was thoughtful, practical and grounded in real-world experience which is exactly what you want when you’re running a company and need to make people-related decisions with confidence.
I’d absolutely recommend working with her.
— Co-Founder / CEO Medical LogisticsI had the great privaledge of partnering with Karen in a very dynamic environment.
Having worked along side her I’ve seen firsthand how her ability to bring calm and real-world judgement to moments that matter most to leaders. This is exactly the practical, founder-savvy people support that early and growth-stage companies need.
— Tripp Mahan - Former Exec VP, Global Experiences & Business (Beautycon)Karen really helped our start up with our HR needs in the early stages of our company.
She provided thoughtful HR insights and guided us on the right and practical things to do as we were building our foundations. As a growing start up, we needed someone who could balance compliance with prgamatism, Karen did exactly that. She helped us put the right policies and processes in place without over complecating things. She understood how to tailor HR support to the stage of the company. She also advised on structure while still allosing us to move quickly and stay focussed on growth.
— Chief of Staff / AI Start Up / Series B
Ready to strengthen the people side of your business?
At the heart of Promovere People is a belief that businesses do better when people have clarity, good leadership, and healthier ways of working.